IndiGo partners with Adani Group to offer duty free rewards
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Background ✨
IndiGo's BluChip loyalty programme, launched in Aug-2024, grew to over two million members within six months, according to chief digital and information officer Neetan Chopra.1 2 CEO Pieter Elbers said BluChip partnerships aimed to help members earn and redeem rewards beyond flights, including a tie-up with Accor enabling points sharing and two-way conversion.3 IndiGo also launched BluChip co-branded credit cards with Kotak Mahindra Bank and SBI Card.4 5 Separately, Adani Digital Labs launched the Adani OneApp featuring an Adani Rewards scheme covering duty free and other airport services across Adani Airports.6