IAG not ruling out LCC offshoot: Walsh
IAG CEO Willie Walsh stated that while British Airways and Iberia are the two core brands of the group, he has not ruled out the possibility of owning or launching a LCC, which would be in line with the group’s “a multinational, multi-brand organisation” aim, according to a report in Marketing Week.
“We would launch low cost if it makes sense. We assess any opportunity to see if it will add value to the group,” he said. Iberia, whose short-haul operations have been hurt by excessive LCC exposure, is currently evaluating launching an LCC to take over the airline’s short-haul network.