Hong Kong Tourism Board reports 22.8% rise in 2010 MICE arrivals

Hong Kong Tourism Board (HKTB) reports (27-Feb-2011) overnight MICE arrivals rose 22.8% year-on-year to 1.4 million in 2010. Details include:

• Total*: 1.4 million, +22.8% year-on-year;
  • Long-Haul markets: 395,903, +12.6%;
    • Americas: 155,137, +18.4%;
    • Europe, Africa and the Middle East: 192,245, +9.1%;
    • Australia, New Zealand and South Pacific: 48,521, +9.4%;
  • Short-haul Markets: 431,462, +17.8%;
    • North Asia: 128,293, +11.1%;
    • South and Southeast Asia: 230,964, +24.6%;
    • Taiwan: 72,205, +10.4%;
  • Mainland China: 598,022, +35.4%. [more]

* Total figure includes arrivals from Macau SAR

HKTB: "We expect the growth momentum for overnight MICE arrivals will sustain into 2011, with the total number reaching 1.6 million, 12% more than in 2010," HKTB Chairman Mr James Tien, Source: HKTB, 27-Feb-2011.