Gulf Air outlines strategy behind growth in 1H2012

Gulf Air CEO Samer Majali reported (27-Aug-2012) passenger growth of 13% and revenue growth of 6% in 1H2012. Mr Majali said the carrier was able to achieve these results "with the combined efforts of rationalised route network, fleet optimisation, improved sales efficiency, products and services, cost efficiency measures and expenditure reduction". Gulf Air is "pushing forward with our cost-efficiency and sales efficiency measures in 2012 and are targeting a further 15% reduction in its cost base for the full year," according to Mr Majali. [more - original PR]