First Air unveils new logo and branding image, debuts livery on two aircraft

First Air unveiled (12-Oct-2017) a "total makeover" of its brand, which will now feature a "modern and unique version" of the Inuksuk symbol. The carrier also revealed red and grey as its new primary colours, alongside a new tagline: "Fly the Arctic". Two aircraft in new livery will enter service immediately. [more - original PR]