27-Mar-2015 3:59 AM

easyJet: Branding and scale key for pan-European LCC operations

easyJet group commercial director Catherine Lynn, speaking at CAPA’s Airlines in Transition Conference on 25/26-Mar-2015, stated (26-Mar-2015) brand and scale are important for the pan-European LCCs. The LCC subsidiaries of full-service carriers, such as Transavia and Eurowings are “so far behind” the established pan-European LCCs in these areas. It takes a “phenomenal amount of discipline” for a full-service carrier to successfully run a true LCC operation within its portfolio.

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