Cebu Pacific pax up 22% in 1Q2010
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Finnair and TAP Portugal: their location based long haul niche strategies compared
Both Finnair and TAP are based in peripheral corners of Europe: Finnair in the extreme northeast and TAP in the southwest. Both are based in countries with relatively small populations, but they have developed networks that capitalise on their geographic location to carry connecting traffic from across Europe and elsewhere to long haul destinations in other continents.
TAP's main long haul market is Upper South America (primarily Brazil), but it also has a secondary long haul niche in Africa. Finnair's main long haul market is Northeast Asia, with an additional presence in South and Southeast Asia. Both also operate to the US. On short haul, LCC competition has been a bigger threat to TAP than to Finnair, but cost savings are important to both.
TAP and Finnair have similar traffic volumes, unit costs and average trip lengths. Moreover, both have struggled to generate sustainable profitability. This report compares and contrasts Europe's two leading independent exponents of the location based long haul niche strategy. Both are set to accelerate their long haul growth.
Caticlan Airport: capacity doubles with expansion from AirAsia, Cebu Pacific and Philippine Airlines
Capacity at Caticlan Airport in the Philippines has quickly doubled following the opening of a runway extension enabling narrowbody jet operations. Capacity at Caticlan will approach, and could exceed, 40,000 weekly seats in the coming months, compared to 18,000 weekly seats a year ago.
Jet operations began at Caticlan in Nov-2016 after Philippine authorities approved the use of a runway extension. The new owners of the airport, San Miguel, also plan to open a new terminal by early 2018, which will be capable of handling international flights.
Cebu Pacific and Philippine Airlines (PAL) have already transitioned most of their flights at Caticlan – the gateway to the popular resort island of Boracay – from turboprops to A320s. Philippines AirAsia is planning to enter the Caticlan market in Mar-2017 with flights from Manila, Cebu and Davao. AirAsia, Cebu Pacific and PAL may also launch international flights from Caticlan in 2018, along with a potential new Caticlan based airline that San Miguel is looking to establish.