Bombardier CEO Pierre Beaudoin stated that the likelihood of Boeing developing a new aircraft with capacity for 150-220 seats leaves the 100-150 seat market unaddressed by any new aircraft except the CSeries (Bloomberg, 04-Mar-2011). Mr Beaudoin reaffirmed Bombardier's belief that there is a market for 6000 aircraft in the 100-150 seat category over the next 20 years.
Bombardier says Boeing's plans leave room for CSeries
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Bombardier C Series: record orders in 2016 as both variants finally enter service
The first commercial flight of the Bombardier CS300 on 14-Dec-2016, operated by airBaltic from Riga to Amsterdam, will be a major milestone for the Canadian manufacturer's new C Series aircraft programme. Three CS100 aircraft are already in service with SWISS, so the airBaltic flight will mean that both variants of the C Series are finally in commercial operation.
The programme is Bombardier's first wholly new aircraft development, aimed at the 100 to 150-seat market segment and offering advantages of fuel efficiency, cabin space, noise and emissions. Bombardier once targeted 2013 for entry into service, but has been dogged by problems and delays. In 2015, Bombardier seemed to have overstretched itself. The C Series received no new orders during the year and Bombardier was forced to seek investment from the Province of Québec to rescue the programme.
In 2016 the company has recovered to win a net 117 new orders, its highest annual total, bringing the programme total to 360. However, competition is cut-throat, with Airbus, Boeing and Embraer all having new developments of existing products in the same space as the C Series. Bombardier's breakthrough orders from Air Canada and Delta in 2016 required heavy price discounts.
WestJet forges crucial deal with pilots for long haul expansion, but unionisation threat looms large
Canada’s second largest airline WestJet has eliminated uncertainty over its widebody expansion as 2016 has come to a close, reaching a deal with its pilots that allows the company to move forward in adding Boeing 767 widebodies to its fleet. The latest agreement follows a rejection of an earlier agreement by Westjet's pilots in Nov-2016, which placed in doubt the company’s ability to fully execute its long haul ambitions.
At the same time as pilots rejected the previous offer the Air Line Pilots Association (ALPA) was amping up efforts to unionise WestJet’s pilots. Independent entities have attempted to unionise the airline’s pilots in the past, but ALPA’s scale and resources offer a different level of heft to a potentially unionised workforce at WestJet.
Although WestJet can now move forward in crystallising its long haul strategy, the threat of unionisation among the company’s pilots and flight attendants looms large, and the airline could be a prime target for larger, more powerful unions.