Avianca announces new branding from 2013

AviacaTaca stated (10-Oct-2012) its group carriers will all be rebranded as Avianca following a market research and business analysis study by marketing firm Lippincott. The group said, "From its official launch in 2013, the Avianca brand will be adopted as the commercial name for: Aerovías del Continente Americano S.A. Avianca and Tampa Cargo S.A., incorporated in Colombia, Aerolíneas Galápagos Aerogal S.A., incorporated in Ecuador and the airlines of the TACA Group: TACA Internacional Airlines S.A. incorporated in El Salvador, Líneas Aéreas Costarricences S.A. LACSA, incorporated in Costa Rica, Transamerican Airlines S.A. (TACA Peru) incorporated in Peru and Aviateca S.A., incorporated in Guatemala." [more - original PR - Avianca] [more - original PR - AviancaTaca]