American Airlines and Brazil's GOL intensified (09-Dec-2009) their cooperation, finalising a codeshare agreement to cover GOL's growing domestic network. American and GOL expect to implement the codeshare as soon as all government approvals are received. In addition, American and GOL are further strengthening their relationship for members of both airlines' frequent flyer programmes to allow, from early 2010, members of American's AAdvantage program to redeem travel awards on GOL. [more]
American Airlines and GOL intensify codeshare and frequent flyer agreements
You may also be interested in the following articles...
Avianca Brazil faces tough conditions and fierce competition on new international flights
Brazil’s fourth largest domestic airline, Avianca Brazil, has opted to branch out internationally with new service to Miami and Santiago, Chile, joining formidable competitors in each market that will compete fiercely with a new rival. Avianca Brazil’s competitors have significant strength in each market, with an ability to market vast network connections in conjunction with their partners.
Avianca Brazil’s decision to add international destinations occurs as its domestic growth continues unabated, despite warnings by its Brazilian rivals that overcapacity in the domestic market could threaten a slow recovery of yields that is just starting to take shape.
Avianca Brazil’s branching out into international markets occurs against the backdrop of a potential merger with Avianca Holdings. Each company is majority owned by Synergy Aerospace, but operates separately. After completing the evaluation of a potential merger with Avianca Brazil in 2014, Avianca is now reconsidering a potential tie up with the airline amid an ugly shareholder battle over Avianca’s pursuit of a strategic partnership with United.
Avianca Holdings: United Air partnership and Synergy infusion raise more questions than answers
Avianca Holdings and United have taken a strategic step to bolster their respective competitiveness in the Latin American and US markets, by working to deepen their partnership. United is the only US airline without a prospective joint venture partner in the region, and Avianca needs an anchor partner such as United to broaden its network coverage in North America.
The scope that Avianca and United’s deepened partnership will encompass remains unknown. Since mid 2016 Avianca has been searching for a strategic investor, and reportedly drew interest from Delta Air Lines and Copa Holdings before settling on United.
At the same time Avianca outlined plans to develop a strategic partnership with United, Avianca’s majority shareholder Synergy pledged to invest USD200 million into the company, which could signal that Synergy remains committed to having sizeable influence over Avianca.
Synergy also plans to obtain necessary regulatory approvals to fold Avianca Brasil into Avianca Holdings. Synergy is the major shareholder of both airlines, but the companies have been run separately for years. The timing is curious, since United also has a minority stake in the Brazilian airline Azul. Synergy’s moves raise questions about United and Azul’s future partnership, as well as the level of ownership United could take in Avianca Holdings.