Almost 20m more trips place place in Australia as a result of Jetstar being in the marketplace

Jetstar Group CEO Jayne Hrdlicka, speaking at the CAPA Australia Pacific Aviation Summit, said (04-Aug-2016) when she travels "airline executives all around the world ask me, 'what is the secret sauce'" for dual-brand strategies. Ms Hrdlicka noted: "It is a hard thing to contemplate when you're a full-service carrier and there's a real risk of cannibalising the core business," adding: "We did that with real clarity…We understood the market, we understood the customer, we understood that by doing this we would be stronger." Ms Hrdlicka continued: "Almost 20 million more trips take place in Australia every day as a result of Jetstar being in the marketplace."