Alaska Airlines and Hawaiian Airlines to integrate booking systems by spring 2026
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Background ✨
Alaska Air Group targeted a unified passenger service system for Alaska Airlines and Hawaiian Airlines in 2Q2026, with preparatory work and vendor selection underway to bring both carriers onto a single reservation platform. It also aimed to launch an integrated loyalty programme in 2H2025 and expected to secure a single air operating certificate in 4Q2025, with joint collective bargaining agreements to be finalised from 2025 to 20271.