Alaska Air Group appoints new CEO of Hawaiian Airlines

Alaska Air Group appointed (10-Sep-2025) Diana Birkett Rakow as Hawaiian Airlines CEO, effective 29-Oct-2025. She will succeed Joe Sprague, who plans to retire. Ms Rakow is currently Alaska Airlines president of public affairs and sustainability. Ms Rakow will remain on the company's executive committee and Mr Sprague will remain a member of the Hawaiian Airlines board once his CEO role concludes. [more - original PR]