AirAsia X confimed (02-Aug-2010) plans to launch daily Kuala Lumpur-Seoul Incheon service on 01-Nov-2010. Seoul is the carrier's 11th destination. AirAsia X plans to launch a fare sale to promote the new route, available from 04-Aug-2010 to 08-Aug-2010 for travel from 01-Nov-2010 to 11-Aug-2011. CEO Azran Osman-Rani stated the LCC plans to attract less time-sensitive but more price sensitive passengers to create new demand in the market (Korea Times, 02-Aug-2010). He also commented that AirAsia X has been waiting a “very long time to launch the route” (JoongAng Daily, 03-Aug-2010) - see Route Changes Table for more information. [more]
AirAsia X: “Seoul has been our priority market for the long-haul destination since 2007. Malaysians have gone crazy about the Korean Wave. We couldn’t wait to launch this route for so long,” Azran Osman-Rani, CEO. Source: The Korea Herald, 02-Aug-2010.