AirAsia launches airasiamegastore.com
AirAsia announced (19-Jul-2010) the launch of its online shopping portal, airasiamegastore.com. The website features AirAsia-branded merchandise, travel accessories, electronic goods, designer apparel, fashion accessories, health supplements, shoes and cosmetics. The website accepts payment in eight currencies, including Malaysian ringgit, Indonesian rupiah, Thai baht, British pound, and Australian, Hong Kong, Singapore and US dollars. [more][more - CAPA's Ancillary Revenues page]
AirAsia: “The Megastore reflects AirAsia’s focus on expanding ancillary income to contribute revenue to the group at minimum cost. We’re monetizing our website, which attracts millions of visitors each month. Also, the Megastore promotes an environment-friendly way of shopping, and it saves consumers from waiting in queues and traffic jams," Johan Aris Ibrahim, Head of Financial Services and Loyalty. Source: Company Statement, 19-Jul-2010.