AirAsia Group: Data has been critical in managing COVID-19

AirAsia Group COO Javed Anwar Malik, speaking at CAPA Live November 2021, stated (10-Nov-2021) data has been critical in managing the COVID-19 pandemic, especially with contact tracing. Mr Malik said: "It's been around predictability, how can we use information to look at performance, forward bookings, fare pricing using dashboards for reporting", adding: "We've been building data warehouses and structuring data into a useable format". He said: "This has allowed us to do contactless experiences by knowing who we need to serve, including what demographic and age".