28-Oct-2016 8:10 AM
AirAsia CEO: low cost focus is critical
AirAsia Group CEO Tony Fernandes, speaking at the CAPA-ACTE Global Summit, stated (27-Oct-2016) that it is "myth" that full service carriers can effectively compete with LCCs by offer similar fares. "Ultimately low cost is king", he said. "We just have to focus on having the lowest cost". Mr Fernandes added that offering a high frequency and low cost seats across all seats at all times are also critical. He said the limited number of low cost seats typically offered by legacy airlines "drives people mad" and that AirAsia is offering low cost seats on all flights at all times on all days.