AirAsia Berhad and Expedia enter JV to establish online travel agency

AirAsia announced (29-Mar-2011) a joint venture agreement with Expedia Inc to establish an online travel agency with three main brands namely, AirAsiaGo, GoRooms and Expedia. The JV shall be operated through a joint venture to be equally owned by both companies. The partnership will give Expedia exclusive third-party distribution rights for AirAsia and AirAsiaX flights and travel packages. Previously, passengers wanting to purchase fares from the carrier could only book on the its website. [more]