Air Serbia to start at low frequencies and 'work our way up' upon China market entry: CEO

Air Serbia CEO Jiri Marek, speaking at the CAPA Airline Leader Summit World & Awards for Excellence, stated (21-Nov-2024) the carrier will start at low frequencies as it enters the China market and "work our way up". Mr Marek stated: "We need to understand who we are, we are a regional airline so we don't want to make any kind of decision that could jeopardise our profitability".