Melbourne Airport: "The Indian market is consistently growing, in fact last year, there was a 34% increase in visitors from India to Victoria, and Air India, by choosing Melbourne as their base, have seized this market opportunity. It is clear that Melbourne and the offerings of greater Victoria are instrumental to the growth of the education, leisure and business markets" CEO Chris Woodruff, Source: Melbourne Airport, 22-Jun-2010.
Air India to launch Delhi-Melbourne service
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Lion Air Group begins international expansion from Indonesia with Batik Air Australia & India routes
The Lion Group is preparing to expand in Indonesia’s international market, with several new routes to Australia, India and East Asia. Lion is the domestic leader in Indonesia, its three Indonesian airline subsidiaries accounting for approximately half of total domestic capacity. However, the group has only a tiny presence in the Indonesian international market, having only five scheduled international destinations.
The full service subsidiary Batik Air has encountered delays in commencing operations to Australia and India but remains keen on serving both markets with multiple destinations. Meanwhile, its Malaysian affiliate Malindo Air is jump starting the group’s entrance in the Indonesia-Australia market with a new fifth freedom route from Bali to Brisbane, which will be launched on 31-Mar-2017.
International expansion is becoming strategically necessary for Lion as Indonesia’s international market is now growing faster than the much larger domestic market. AirAsia and Garuda have already been focusing more on international expansion, widening their lead over Lion in Indonesia’s international market.
Australia-Vietnam growth rate to accelerate: Jetstar Airways and Vietnam Airlines launch new routes
The Australia-Vietnam market will experience a surge of capacity over the next few months as Jetstar Airways launches services to Ho Chi Minh from Melbourne and Sydney and Vietnam Airlines adds Sydney-Hanoi. There will be 24 weekly flights from Australia to Vietnam in Jun-2016, all with 787s, compared to only 14 weekly flights currently.
Jetstar Airways has not served Vietnam since 2012, when it dropped Darwin-Ho Chi Minh service. However, Vietnam is a strategically important market for the Jetstar Group, given its 30% stake in the fast growing Vietnamese LCC Jetstar Pacific. Vietnam Airlines owns a majority 70% stake in Jetstar Pacific and has a codeshare partnership with Qantas, although will compete with Jetstar in the Australia-Vietnam market.
Australia-Vietnam is a growing market with tremendous potential. However, the sudden influx of capacity will inevitably pressure already low yields. Load factors on Australia-Vietnam nonstop flights, which have improved significantly since Jetstar’s withdrawal in 2012, will also be pressured.