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United: Catch the spirit

Direct News Source

17-Jan-2017 It's in that proud tradition that this month we will inaugurate our new fleet of 777-300ERs with an aircraft christened New Spirit of United. If you've listened to our CEO Oscar Munoz speak over the past year, you've likely heard that term. Early in his tenure, Oscar dubbed the new energy and enthusiasm that he feels whenever he travels around our airline's network as the "new spirit of United."

"This special aircraft represents not a commemoration of the past but a commitment to the future," Oscar said. "It captures the spirit of excellence we aspire to deliver with each and every flight we take."

Whether you're a customer or an employee, we hope that you've felt that spirit and the change that accompanies it; the change that drove us to reach record-breaking performance and customer satisfaction milestones last year.

New Spirit of United, with its name proudly displayed on its nose, will fly in recognition of the more than 86,000 employees worldwide who strive each day to make United the safest, most reliable and friendliest airline in the world. Theirs is the spirit of compassion, the spirit of hard work, the spirit of accomplishment and, perhaps most of all, the spirit of the friendly skies.