The "new Germanwings"
On 1 July 2013, the "new Germanwings" will launch a completely new brand and product concept allowing all passengers to enjoy "à la carte flying". Passengers will then be able to create their own package and adapt it in detail to their individual needs, from low-cost flying without add-ons to a high-quality passenger experience with lots of amenities and extras. While offering Economy Class across the board, the "new Germanwings" will boast three fares with different service packages. "Best", the highest quality product, will cover the needs of business passengers in particular but also appeal to leisure travellers, the "Smart" fare product will include certain add-on services with the customer being able to pick others as needed, while "Basic" will be the no-frills low-cost fare.
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