SPTO and Fiji Airways partner to bring member countries to LA Travel & Adventure Show
SPTO Chief Executive Officer, Christopher Cocker said that they welcomed the support of Fiji Airways as a vital component of the work SPTO does which also includes strengthening existing business relationships among exhibitors and key travel industries in the US.
In January to September 2017, over 150,000 tourists from the US visited Pacific Island countries, 39.8% of that arriving in Fiji, 33.5% in French Polynesia and 26.6% in other Pacific Island countries, so it’s strategic for us to sell our South Pacific destinations at a platform where we can access the US market” said Mr Cocker.
The LA Travel & Adventure Show has become the USA’s most important travel event for marketers wishing to reach consumers and travel agents which is ideal for the seven participating member countries which include Samoa, Tonga, American Samoa, Fiji, Cook Islands, Tahiti and Solomon Islands.
The event will also give exhibitors the opportunity to build and establish business relationships with key trade and tourism partners.
“We’re also here to promote our upcoming 2018 South Pacific Tourism Exchange (SPTE) which is set to take place in April in Adelaide, Australia, we want to attract agents and buyers to our event which will give us better access to the US market” said SPTO Marketing Manager, Alisi Lutu.
SPTO will also be promoting the South Pacific Specialist Programme it’s online training program with accreditation for travel agents focusing on key information to help travel agents understand tourism products, services and general information about Pacific Island destinations.