Loading

Roy Morgan: Qantas flies with high customer satisfaction early in 2018

Qantas Airlines has built on a successful 2017 by again being rated Australia’s most satisfying domestic airline with a customer satisfaction rating of 86.4% just ahead of stablemate Qantaslink on 86.1% and clearly ahead of key rival Virgin Australia on 83.2%.

All three are well ahead of smaller carrier REX (Regional Express) with a customer satisfaction in February of 77.1% and budget airlines Jetstar on 64.1% and Tigerair on 61.4%.

Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 85.2% ahead of Virgin Australia on 81.5% and well ahead of Jetstar on 65.5%.

Qantas won the Annual Roy Morgan Customer Satisfaction Awards for both the Domestic Airline and Domestic Business Airline* of the year for the fourth straight year in 2017.

Roy Morgan Domestic Airline & Domestic Business Airline Customer Satisfaction February 2018

Michele Levine, CEO, Roy Morgan, says Qantas is proving hard to catch taking top spot for domestic airline customer satisfaction for the tenth month in a row:

Qantas has begun 2018 as it ended 2017 as Australia’s top domestic airline for customer satisfaction for the tenth month in a row in February with a customer satisfaction rating of 86.4% just ahead of regional stablemate Qantaslink on 86.1%.

Qantas has maintained a solid lead over key rival Virgin Australia which last won the Roy Morgan monthly customer satisfaction in April 2017 and had a customer satisfaction rating of 83.2% in February. Qantas and Virgin Australia are both well ahead of regional carrier REX (Regional Express) and budget airlines including Jetstar & Tigerair.

Qantas has also maintained its stranglehold as the leading airline for domestic business travelers in Australia with a domestic business airline customer satisfaction rating of 85.2% clear of Virgin Australia on 81.5% and well on course to follow up on four consecutive annual victories in the category.

“Another positive for Qantas is Australia’s huge market for domestic travel. Over 11.6 million Australians now say they’d like to spend a holiday in Australia in the next 2 years. Victoria is Australia’s leading destination State with nearly 3.8 million Australians nominating the State as a travel destination ahead of larger neighbour New South Wales on just over 3.6 million.”

Refer to full documentation in the attachments box below.

Download Files

There are files associated with this article. You can download them below.

You need to be logged in to download files.

This press release was sourced from Roy Morgan on 13-Apr-2018.