ANC Launches New Brand to Support New Business Development
With more than $700 million in new development projects preparing to break ground at Ted Stevens Anchorage International Airport (ANC), the airport is launching a new “ANC” brand to give its business outreach a modern, new look as it seeks to attract even more projects to the state.
“We’re excited about the growth in cargo operations at Ted Stevens Anchorage International Airport,” said Alaska Governor Mike Dunleavy. “As global trade increases, ANC opens the door to new opportunities and this is positive for local and statewide economies. This is another example of how Alaska is open for business.”
The new brand is centered on the airport’s three-letter code, and provides a clean, modern aesthetic for outreach to prospective businesses and investors.
“It’s a bold, new look that emphasizes our airport code, which is how we are known around the world, and adds a 747 freighter silhouette, which sets us apart from most other airports,” Szczesniak said. “The new ANC brand reflects the motion/flow of Alaska’s elements, much like the motion/flow of business. We believe this new identity is more memorable and will increase our visibility as we market ANC to new cargo and air carriers and expand our efforts to recruit more MRO.”
Accompanying the new ANC mark is the slogan “World-class. World-close,” which underscores ANC’s value proposition as a world-class international airport equidistant from two of the world’s largest economies: Asia and North America.
“We continue to work closely with the Governor’s office to spread the news that Alaska is open for business,” said Szczesniak. “As we engage new prospective businesses and investors, we believe this new branding will help us make the best possible first impression and reinforce how serious we are about maximizing the economic potential of ANC.”