AirAsia's e-retail leader OURSHOP and Lagardère Travel Retail enter major new partnership in the Pac

AirAsia's e-marketplace OURSHOP and Lagardère Travel Retail have announced a new partnership in Australia to allow travellers to pre-order and collect duty-free items from arrival and departure points.

Introduced at the recently opened Aelia Duty Free in Avalon Airport in Victoria, the partnership will provide greater flexibility and freedom for travellers, alongside the ability to shop for international and local brands all year round at their fingertips

"This is a new and exciting partnership developed with AirAsia, and we're delighted to bring this to the Pacific region", said Lagardère Travel Retail Pacific Region CEO Przemek Lesniak. "We believe it highlights endless benefits for our customers who choose to travel with AirAsia as it opens up a new world of accurate marketing, products and convenience within the travel retail sector."

Customers who purchase products on ourshop.com will also earn AirAsia BIG Points, which can be used to redeem free flights on AirAsia, creating a cycle of value as the more miles travelled or items bought, the more customers earn points.

Josh Thompson, Lagardère Travel Retail Partnership Director for Pacific said Aelia Duty Free in Avalon Airport was the perfect location to launch this partnership due to the high number of AirAsia guests travelling through the new terminal. A collaboration such as this is a win-win for AirAsia, Avalon Airport, Lagardère Travel Retail, but most importantly our customers. Customer satisfaction is a key driver for our business, and we put ourselves in the customer's shoes for every part of their journey. This exciting online shopping experience ensures our customers will have access to convenience shopping, with all the latest products at their fingertips, all while increasing their own benefits from AirAsia for every successful purchase from OURSHOP," he said.

OURSHOP Head of Acquisition Hassan Choudhury said, "What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence at the tip of their fingers. I want to thank Lagardère Travel Retail and Aelia Duty Free for partnering with us to deliver this unique online shopping experience and we look forward to sharing incredible success together."

As the preferred Duty Free operator in this program, Lagardère Travel Retail is excited to explore and increase its channels to overall enhance the customer experience.