AIR FRANCE GETS READY TO WIN THE POINT-TO-POINT BATTLE IN FRANCE AND EUROPE

28-Aug-2014 As announced in July and following the report submitted to Frédéric Gagey at the end of June 2014, Air France plans to reorganize its Point-to-Point activity, currently managed by Air France and HOP! As from 8 September 2014, Lionel Guérin, currently Chairman and CEO of HOP!, will be appointed project manager in charge of defining in detail and implementing this new unit grouping all the Air France Group's Point-to-Point activity (Air France Point-to-Point and HOP!). This new organization proposal will be presented to the staff representation bodies by the end of October.This new organization should allow to clarify the scope of each of the brands, align the key functions in defining the offer and customer experience and facilitate the global economic management of the activity in order to continue to guarantee a competitive cost structure.Frédéric Gagey, Chairman and CEO of Air France, stated: "The Air France Group's Point-to-Point strategy must rely on a principle that is both simple and clear - each market requirement must be met by a specific commercial offer and an adapted economic model, whether in terms of costs or revenue. This new simplified organization will enable the Air France Group to be more reactive and more in touch with its customers' expectations".