VietJet Air begins strategic international expansion with Kuala Lumpur launch in AirAsia’s backyard
VietJet Air is entering a new phase as the fast-growing Vietnamese LCC takes on AirAsia on the Ho Chi Minh-Kuala Lumpur route. Kuala Lumpur will become the sixth international destination for VietJet and only the fourth international market where it faces competition from other LCCs.
Since its late 2011 launch VietJet has focused primarily on the domestic market, where it now serves 17 destinations. However Vietnam’s domestic market is starting to become saturated after four years of rapid growth, and VietJet strategically needs to establish a bigger international presence.
VietJet is also expanding in Taiwan, with planned new services to Kaohsiung and Tainan and a second daily flight on the Ho Chi Minh-Taipei route. But VietJet faces challenges in establishing its brand overseas and has already experienced some setbacks in the international market.
To access CAPA Premium Analysis you need a CAPA Membership
Your window into the latest insights
CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.
Big picture strategic view
Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.
The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.
Customise your Alerts
CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.
I'm very impressed by the factual and detailed analysis CAPA is always doing.- CEO, Airline Member
Phone: +61 2 9241 3200 | Email: email@example.com