Skymark Airlines SWOT: IT investments to target corporates & partners. Int'l growth uncertain

Skymark Airlines, born as a low cost operation, was to be Japanese aviation's "third arrow", a competitor to ANA and JAL. Skymark entered bankruptcy rehabilitation after an ill-fated A380 order caused financial distress, was a management distraction, and prevented Skymark from improving its domestic proposition.

ANA, originally a competitor, is now a minority shareholder in Skymark. Skymark joins ANA's large airline portfolio that includes Air DO, Solaseed and StarFlyer.

Yet Skymark need not stagnate. Japan's aviation future is focused on international expansion. Skymark plans to take a few additional 737s and enter scheduled international services, ideally with new slots at Haneda.

However, this is uncertain territory for an airline that has so far only been domestic, and nearly unknown outside Japan. Skymark would be better to improve its domestic position through corporate contracts, a loyalty programme, and transfer passengers from foreign airlines, should Skymark upgrade its IT. Skymark could consider upgauging through larger narrowbodies.

This CAPA Premium Analysis article is 2,196 words.

To access CAPA Premium Analysis you need a CAPA Membership

Your window into the latest insights

CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.

Big picture strategic view

Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.

Global intelligence

The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.

Customise your Alerts

CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.

I'm very impressed by the factual and detailed analysis CAPA is always doing.

- CEO, Airline Member
To learn more, contact us:
Phone: +61 2 9241 3200 | Email: membership@centreforaviation.com