Loading

Qantas reopens Singapore hub, pursuing yield and focusing on London; now has numerous options

Qantas came to terms long ago with the fact that it cannot dominate foreign markets in size but can have yield quality and a meaningful, if not significant, presence. Since its landmark partnership with Emirates, which took effect in 2013, Qantas has learned more about itself: its European strength really is in London, and a full interchangeable hub in Dubai with Emirates is not possible.

Qantas is renewing its Emirates partnership for five years, but under a vastly different arrangement unlike those of other JVs.

Qantas will exit Emirates' Dubai hub and instead reopen one daily Singapore-London flight supplementing a planned Perth-London nonstop. This will give Qantas better feed from Australia to London, continue to grow its Asian hub, and give passengers more choice: other airlines and partnerships focus on one hub, but Qantas and Emirates will be able to offer European travel via Dubai, Perth and Singapore. That also increases traffic and revenues in the JV, which flows back to Qantas under a revenue sharing deal that has been recalculated, surely in Qantas' favour.

This CAPA Premium Analysis article is 2,541 words.

To access CAPA Premium Analysis you need a CAPA Membership

Your window into the latest insights

CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.

Big picture strategic view

Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.

Global intelligence

The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.

Customise your Alerts

CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.

I'm very impressed by the factual and detailed analysis CAPA is always doing.

- CEO, Airline Member
To learn more, contact us:
Phone: +61 2 9241 3200 | Email: membership@centreforaviation.com