Malaysia Airlines is stepping up its focus on partnerships as part of an initiative to generate more codeshare and alliance traffic. The airline’s new regional focus makes it an attractive partner, but it also needs to extract more from partnerships to restore profitability and growth.
Malaysia Airlines implemented a landmark partnership with Emirates in early 2016 and has been a member of oneworld since early 2013. But the airline is not yet fully exploiting the Emirates relationship or its membership in oneworld.
Malaysia Airlines is establishing a new team to better manage its relationship with Emirates and drive more codeshare traffic. Within oneworld the airline is planning to promote its fares and regional connectivity more effectively. Malaysia Airlines is the only Southeast Asian member of oneworld.
To access CAPA Premium Analysis you need a CAPA Membership
Your window into the latest insights
CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.
Big picture strategic view
Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.
The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.
Customise your Alerts
CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.
I'm very impressed by the factual and detailed analysis CAPA is always doing.- CEO, Airline Member
Phone: +61 2 9241 3200 | Email: email@example.com