Hong Kong Airlines SWOT: opportunities to be grasped, but fundamentals to be addressed
It is tempting to portray Hong Kong Airlines as a fresher Cathay Pacific, one of Asia's - and the world's - blue chip airlines. After building up a regional network centred on mainland China, Hong Kong Airlines is expanding long haul with high profile flights to Los Angeles, San Francisco and New York. London and other European destinations are inevitable. As with Cathay, Hong Kong Airlines has new aircraft, and is investing in on-board product and an airport lounge.
Yet Hong Kong Airlines is missing fundamental commercial elements and is still navigating its complicated identity of being a nearly mainland Chinese airline in the internationally minded Hong Kong, "Asia's world city".
Hong Kong Airlines is taking a long while to mature, and now Cathay Pacific, which has recently struggled, is restructuring to become more agile. The race is on: not for aircraft, flights, and ego - but for which company can be smarter, more modern and in touch with the market.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.