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All Nippon Airways and the A380: Airbus wins a new customer in return for invaluable Skymark support

Analysis

All Nippon Airways is likely to become an A380 operator, with three aircraft due for delivery from 2018. Operating the A380 was not in ANA's plans. In fact, as ANA itself has itself stated, there are many arguments against taking A380s.

The aircraft order appears to be a trade-off: ANA won the last minute support of Airbus to vote for its restructuring plan of the bankrupt Skymark Airlines. There was little obvious reason for Airbus to back ANA, a tiny Airbus customer, over the alternative restructuring plan proposed by Delta, itself a major Airbus operator. It may be that in exchange for Airbus' support ANA agreed to do more business with Airbus.

Thanks to Airbus, ANA has gained not just Skymark, but perhaps more importantly, also ensured that Skymark did not go to Delta, which would have been a significant competitive threat. In doing so ANA calculates the benefit of having Skymark outweighs the trade-off of operating the A380s, which were not part of its fleet planning.

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