CAPA LCCs in North Asia Summit

Seoul, South Korea
11-12 Jun 2018

10 June 2018

Welcome Reception at Lotus Hill Garden (Grand Hilton Seoul, 2F)

11 June 2018

08:00 Registration, Networking & Coffee
09:00 Chairman's Welcome
09:05 Host Welcome
Korea Airports Corporation, Executive Vice President & Acting President, Myung Woon Kim
Ministry of Land, Infrastructure and Transport of Republic of Korea, Deputy Minister for Aviation Policy, Bon Hwan Koo
Seoul Metropolitan Government, Vice Mayor, Joon Byeong Yoon
09:15 CAPA North Asian LCC Outlook
CAPA - Centre for Aviation,
Executive Chairman, Peter Harbison [Download Presentation]
09:35 Panel: LCC development in South Korea - the accidental success story
Korea was Northeast Asia’s first major LCC market and today remains the largest and most vibrant. This success was more by accident than design: there was no explicit policy to develop LCCs. With LCCs having created success on their own, what formal planning can be done to further grow the LCC sector? Can LCCs play a role in unlocking further connectivity between North and South Korea?

Moderator: The Chinese University of Hong Kong, Assistant Professor, Jae Woon (June) Lee

  • Eastar Jet, CEO/President, Jonggu Choi
  • Jeju Air, CEO/President, Seok Joo Lee
  • Korea Airports Corporation, Director, Market Development & Commercial, Jae Hee Park
  • T'way Air, Executive Vice President, Hyung Yi Kim
10:20 Panel: The new kids on the block: what’s in store for South Korea’s start ups?
There’s been a flurry of activity from ambitious new airlines keen to dip their toes in the LCC pond, supported by a regulatory regime that has granted approval for start ups to launch from July-2018. But with six LCCs already in market, is there room for more? What are the growth plans of the country’s start ups? Which markets are they targeting? What is the nature of the regulatory and approval process? What can government do to support the sustainable growth of the industry?

Moderator: Inha University, Professor, Yong-Hwa Park

  • Air Daegu, CEO, Gyeongwon Shin
  • Air Philip, Strategy and Planning Manager, Sangyun Kim
  • Embraer, Marketing Director, Asia Pacific, Adam Young
  • Samsung Securities, Junior Analyst, Youngho Kim
11:00 CAPA Membership Presentation
CAPA - Centre for Aviation,
Account Manager, Jason Nguyen
11:05 Coffee Break & Networking
11:40 When the world comes to North Asia: ensuring the success of mega events continues long after the party is over
The 2018 Winter Olympics may have come and gone in Pyeongchang but the hard work continues for destination marketers, with the Korea Tourism Organisation aiming to leverage on extensive Games coverage to further boost awareness of the country among the event planning community. With the next few editions of the Olympics returning to Tokyo and Beijing, the region needs to not only create the capacity and infrastructure to handle the massive influx of travellers but also ensure inbound markets remain healthy in the longer term - a challenge which many event host cities have faced.

Korea Culture & Tourism Institute, Chief Researcher, International Tourism Research Division, Dr. Sung Tae Lee
12:00 Panel: Matchmaking for further growth – what are LCCs looking for in establishing new bases and what greater role is in store for alternative and secondary airports?

There’s been a surge in new airline-airport partnerships in recent times. Korean LCCs are expanding beyond their primary bases, with T’way and Jin Air setting up additional bases in Daegu and Busan respectively. Meanwhile Japan’s secondary airports are aggressively targeting international flights, particularly Korean LCCs, as well as LCCs (and full service airlines) from elsewhere in North Asia, including China. Also, the new Hong Kong-Zhuhai-Macau bridge will provide a crucial (fast) road link between the three Pearl River Delta cities, and presents an opportunity for Macau to capitalise on Hong Kong’s growth constraints and attract more services.

  • Will North Asia’s alternative airports increase their share of LCC seats as capacity and slot constraints at primary gateways inhibit growth?
  • How can non slot constrained airports promote themselves as attractive second bases and achieve growth through tactical partnerships?
  • What can secondary airports offer to attract the region’s LCCs? And how can they coordinate efforts with local tourism authorities and other regional bodies to stimulate the market?

Moderator: Aviation Cooperation Program, Program Director, Sandeep Bahl

  • Eastar Jet, Vice President, Pil Je Cho
  • Ibaraki Prefecture, Executive Director, Naoki Morizumi
  • Korea Airports Corporation, Vice President, Market Development, Commercial & Global Business Division, Soon-Cheon Park
  • Sendai International Airport, CCO, Katsuhiko Okazaki
  • T'way Air, Executive Vice President, Hyung Yi Kim
12:45 Travelport Welcome to Lunch
Travelport, Senior Commercial Director, Chris Ramm
12:45 Lunch Break & Networking
Hosted by Travelport

13:45 Keynote: Peach's Strategy & Future Prospects
Peach Aviation,
Representative Director & CEO, Shinichi Inoue [Download Presentation]
14:05 Fireside Chat: Japan: international growth – and consolidation?
After first coming on to the scene in 2012, Japanese LCCs have steadily increased their share of the market, and now carry 1 in 10 domestic passengers - a significant achievement when viewed in the context of infrastructure constraints and the stickiness of Japanese consumers to the full service incumbents. The country’s LCCs may be seeking greener pastures in international markets but overlapping operations and the recent addition of a fifth LCC in the form of AirAsia Japan has brought up various consolidation scenarios and questions of whether the market is saturated. Is there a need for rationalisation? What form would this take? What are the potential partnership opportunities between Japan’s LCCs?

Moderator: MIT Scale Network Ningbo, Associate Professor, Chikage Miyoshi [Download Presentation]
  • Jetstar Japan, Chief Executive Advisor, Nick Rohrlach
  • Peach Aviation, Chief Corporate Planning Officer, Satoru Endo
14:50 Panel: Shattering the ceiling - the rise of women in Asian aviation
It’s no secret that aviation is still very much a boys club, with only a handful of the world’s airlines headed up by female CEOs. Still, there's been a notable increase in the number of women executives who have risen through the ranks of Asian aviation, taking on roles in a wide range of areas from commercial through to operations. Hear from an array of women about their personal experience in this industry and how they are championing diversity in the workforce.

Moderator: WebinTravel, Founder, Siew Hoon Yeoh

  • Airbus, Senior Vice President Sales Japan, Jean-Pierre Stainnack
  • ANA, Senior Director, Mio Yamamuro
  • HK Express, Commercial Director, Jonathan Hutt
  • Kayak, Vice President, APAC, Amy Wei
15:30 Coffee Break & Networking
16:00 Keynote: The new generation of ancillaries
Chief Global Affairs Officer, Juergen Keitel
16:20 LCC Retail: Maximising ancillary revenues via onboard retailing

LCCs are constantly looking at finessing their retailing and merchandising strategies – whether it’s during the booking phase, pre flight or onboard, with relevant, timely offers that are easily accessible (preferably via mobile) and easy to pay for. This is especially important in today’s digitalised environment, where onboard connectivity is virtually a must have and almost as critical for the traveller as getting to the destination. How can airlines make full use of their connected and captive audience – and generate healthy ancillary revenues in the process?

  • How will the ancillary strategies of the region’s LCC continue to evolve?
  • How is technology enabling the growth of the airline as retailer?
  • Beyond a la carte pricing, baggage and meals, what are some more creative ways of achieving ancillary revenue?
  • Have North Asian LCCs in this region adapted their ancillary revenue models to reflect cultural expectations? On the flipside, what are they doing to attract international inbound passengers?

Moderator: Korea Aerospace University, Professor, Moon Gil Yoon

  • Bluebox Aviation Systems, CEO, Kevin Clark
  • Inmarsat, VP Aviation, MEASA & APAC, Ben Griffin
  • TravekSky, Director Marketing & Sales of Quick PRS of International Department, Lars Gäbler
17:00 End of Day 1 Sessions
17:45 - 
Buses depart from the Convention Hall Lobby to dinner venue
19:00 Dinner Reception at Sebitseom Floating Island Convention (FIC, 2F)
Hosted by Korea Airports Corporation