Established in 2011 as Tune Box, roKKi is the provider of inflight entertainment and connectivity. The company was founded by AirAsia Group CEO Tony Fernandes and fellow investors Dato Kamarudin and Sami El Hadery to become a leading developer of inflight entertainment platforms in the Asia Pacific region. In 2014, roKKi signed a partnership deal with AirAsia to install an inflight entertainment and connectivity system on 150 aircraft. The company serves as an in-air digital platform for media, e-commerce, content streaming, and connectivity. AirAsia will be a launch customer for Tune Box's wireless IFEC solution.
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