Jetstar Hong Kong

Qantas Group and China Eastern Airlines, along with Hong Kong conglomerate, Shun Tak Holdings announced plans on 26-Mar-2012 to create new low-cost carrier, Jetstar Hong Kong. The proposed start-up was scheduled to serve short haul routes in Asia including to destinations in Greater China, Japan, South Korea and South East Asia. The venture had initially intended to launch in 2013 but has experienced difficulty obtaining regulatory approval, which has subsequently forced it to sell eight out of an original nine A320 aircraft in a bid to reduce operating costs while it awaits its operating licence from the Hong Kong SAR Government. On 25-Jun-2015, the carrier's application for an air operators licence was rejected by Hong Kong's Air Transport Licensing Authority.

In Aug-2015, Qantas Group has written off its USD14.5 million investment in Jetstar Hong Kong and confirmed it would make no further investments in the proposed carrier. Shun Tak and China Eastern Airlines also withdrew their investment in the proposed carrier. In Oct-2015, Qantas Group CEO Alan Joyce confirmed its planned Jetstar Hong Kong unit “is not going to go anywhere” and Qantas is not going to make a repeat attempt for a Jetstar operation based on the island.