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WestJet's passenger traffic continues to increase, gains more market share from rival


WestJet reported a passenger load factor of 82.6% in Feb-09 (-0.2 ppts), as traffic (RPMs) increased 5.5% year-on-year on a 5.7% capacity (ASMs) increase. The LCC’s international expansion and continued focus on transborder routes have been key to driving the growth in traffic. CEO, Sean Durfy, stated, “our strong load factor is, in part, a reflection of our growth into Mexico and the Caribbean.” [676 words]

Unlock the following content in this report:


  • Continues network expansion in Mexico and seasonal deployment strategy

Graphs and data:

  • Canada domestic capacity breakdown by carrier (seats per week as % of total)
  • WestJet recent route announcements: Feb-09
  • WestJet international capacity breakdown by market (seats per week as % of total)
  • WestJet fleet plan: 2009 to 2013
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