‘The Battle Over The Customer Is At An All-Time High’ – Sabre Highlights Latest Travel Trends

Sabre’s vice president and general manager of travel solutions in Europe, Alessandro Ciancimino, believes the “battle over the customer is at an all-time high” and to remain competitive airlines will “have to know where their customers shop, pull more intelligence into the shopping experience and capture traveller attention”. He believes that airlines should move away from the new long list of ancillary options that have pretty much become the new industry standard, and improve the relevancy of offers to the passenger.