Technology and digitalisation – who is leading the transformation?

The air travel sector continues to embrace new technology to enhance operational performance, enhance selling opportunities and revenue generation, improve the passenger experience and reduce the sectors environmental impact. But, the industry seems to be uncertain about whether it needs to be a leader or a follower when it comes to innovation in digital spaces.

• What are the areas of spending priority for digital transformation for 2024 and beyond?

• Digital transformation is a major priority for airlines and airports, but is there a disconnect between the appetite for digital initiatives and the pace of change for the majority of the travel industry?

• What models are being adopted for digitalization? Is the industry better off being led by third parties, developing technology on its own or taking partnership and hybrid approaches?