Technology & distribution: Embracing customer-centric retailing

Aviation is increasingly transitioning away from a static, product-oriented model of retailing to one that is dynamic, contextual and personalised to the customer. At the same time, the customer journey continues to undergo a transformation, changing the way that travellers interact with their service providers both online and off.

• How are regional carrier's progressing with the transition to new industry standards like NDC and One Order?

• Can the transition to dynamic offers be aligned with greater demand for self-service and technology-augmented travel solutions?

• What is the role of partnerships with technology providers, travel aggregators and other third-party firms to implement and manage dynamic retailing?