Sustainability and environmental initiatives – where is progress being made

Progress towards greater sustainability is now a major driver of airline strategy, whether it’s facing customers, suppliers or regulators. Airlines have ambitious climate goals and are pursuing a multi-pronged approach to achieving them. Yet, the industry’s credibility around sustainability remains marginal in the eyes of many and how the industry will achieve its sustainability targets, and whether it can afford the cost of doing so, are still open questions.

• What are the most promising avenues for reducing emissions in the short-to-medium term?
• Will the transition of the industry towards net-zero be one that is evolutionary or revolutionary?
• How are traveller attitudes towards sustainability changing? Is the passenger showing more willingness to pay extra needed to travel in a more sustainable way?
• How does the industry finance the transition towards net-zero and where does the burden of financing fall?
• Is one airline operating model better for sustainability than another?