Skyscanner Update
Skyscanner senior director, global strategic partnerships Hugh Aitken offers an update on the integration of Trip.com and the potential of emerging technologies in the evolution of payment mechanisms.
Transcript
Hugh Aitken:Skyscanner acquired Trip.com for a couple of reasons, but the main one is Trip.com have got a really unique community where their users talk about what kind of traveller they are, whether they're a solo female traveller, whether they're a business traveller, whether they're LGBT. Whether they're traveling with their family, and based on that gives them recommendations of what to do, where to go. Now that's incredible personalization which we're really keen to develop into Skyscanner and give us that ability to talk to users when they're in the inspiration and research part of travel, or even when they're in the travel phase, when they're in a destination, give them recommendations saying, hey, we know you're in Houston, These are the kind of restaurants people like you go to, and this is the kind of things people like you do in Houston. And for us, that's a really important step forward for Skyscanner in terms of adding personalization and adding that real content to the type of offer that we give our global users. You know, Skyscanner now is over 65 million monthly unique visitors coming to us searching for flights, and we're really keen to develop the ability for those users to see more and to use Skyscanner for more, be that booking hotels as well as flights, or be that using us for the content that we have through the Trip integration. So emerging technology, it's an interesting one because I think payments and the whole of airline distribution is complex. It's built up on legacy system on top of legacy system, and I think unpicking a lot of that is taking IATA through NDC and all of those, a lot of brainpower and also a lot of time. So I think payment comes into that, it's very interesting. I think what we are seeing is the emergence of hugely differential payment methods across the globe. So in China, online payments, QR codes, all of those is much more prominent than it is in the US or even in Europe. And even in India, payment methods are very, very different. So there's huge diversions in how people are paying for things these days, and we as an industry need to respond to that. I think, you know, we in Skyscanner have the ability for our airlines to offer direct booking on Skyscanner, and we use a third party to facilitate the booking within that. And that means that they have the full ability to transact and pay in different ways that suit the local circumstances. The challenge for all airlines and all of us in travel is how do we provide our product to be localized for that market? So, and that's Payment, language, currency, etc., all the way through. And as I said earlier, you know, we're seeing much more variation in payment and how consumers are paying for things these days, wherever they are in the world. I think, is it right that they should be doing it? Absolutely, they should be processing as fast. And I think, you know, there is technology out there that is, you know, we in Skyscanner, we can quite often be calling 15 or 20+ different APIs and different airlines and online travel agents to produce one set of results for a user. So we already do that very, very quickly. There's a lot more that we can do. I think it goes back to quite often we're in airlines and with distribution partners like ourselves, we're still hampered with technology that's quite old now. So we have to absolutely speed that up because consumers are demanding faster access to data, and they're used to it on sites like Amazon or Google or wherever they are in their lives, so we have to respond to that.
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