Skyscanner Seeing Lots Of Airline Interest In Its Direct Booking Platform

Skyscanner’s senior commercial director Hugh Aitken discusses the importance of the recent agreement with Avianca to leverage IATA’s NDC for direct bookings through Skyscanner, and how airlines need to think about branded storefronts outside their own booking platforms. He also discusses the adoption of AI and Chatbots by airlines, and the opportunities those new technologies offer to the airline industry.