SA Tourism Commission, Executive Director of Destination Development, Nick Jones at CAPA Australia Pacific Aviation Summit 2022

Nick Jones is the Executive Director of the Destination Development Group, with the key focus of driving the supply side of the South Australian tourism industry. Nick has played a key role in increasing the accessibility to South Australia, attracting new hotel and infrastructure development, and regional tourism development. He oversaw the negotiation and introduction of new international airlines to South Australia, record cruise visitation growth and the development of the South Australian touring routes to capitalise on the significant self-drive market. He is a member of the Regional Visitor Strategy 2025 Steering Committee. His team also managed the $20 million Tourism Industry Development Fund, designed to help regional tourism operators improve and diversify their offerings to grow visitation. Nick and his team continue to work hard to help South Australia’s tourism industry reach its full potential and capitalise on significant post-COVID opportunities. Nick joined the SATC after a number of years in senior consumer and trade marketing, sales and management roles with Publishing and Broadcasting Limited, at the time, the owners of Channel Nine Network and Australian Consolidated Press.