Realising The Potential Of Low Cost Long Haul Services In The Asia-Europe Market
Asia Pacific has been a pioneer in the development of the low cost long haul model, having had such flights for 12 years, or seven years longer than any other region. Nearly 40% of low cost long haul routes touch Southeast Asia and nearly 15% touch Australia, making them the world’s largest low cost long haul markets.
However there are still ample opportunities for growth. LCC penetration rates in most medium and long-haul markets are still well below 10% compared with the 50% of seats LCCs occupy on short haul routes within Southeast Asia and within South Asia. On true long haul routes such as Asia-Europe routes, few airlines operate because of the low yield profile and aircraft limitations.
- What long haul markets are poised LCC growth?
- How do rising fuel prices impact the outlook for long haul low cost routes?
- Why have we only seen two routes to Europe so far by Asian LCCs?
- How have the Europe-Asia routes by Scoot, Norwegian and Eurowings performed so far?
- How do all parties improve issues around virtual interlining and ensure connectivity meets travellers needs?
- Do Asian LCCs need to partner with European short haul LCCs to make Asia-Europe routes viable?
- Do the European LCCs serving Asia need to partner with Asian LCCs?
- How can airline’s leverage off partnerships to extend their brand into new markets?
Moderator: CAPA – Centre for Aviation, Chief Analyst, Brendan Sobie
Panel:
- AirAsia X, CEO, Benyamin Ismail
- Japan Airlines, VP Products & Services Planning, Akira Mitsumasu
- Kiwi.com, CEO, Oliver Dlouhý
- London Stansted Airport, Chief Commercial Officer, Aboudy Nasser
- Mango Aviation, Commercial Head, Trevor Spinks