Overtourism – Dealing with push back and seeking new markets

What began as a European phenomenon prior to the COVID-19 pandemic is now becoming a headline generator across the world. 2024 saw a wave of push-back across popular and traditional tourist destinations, ranging from grassroots protests demanding restrictions all the way up to governments imposing new regulations and introducing new tourism charges and fees.

• With Europe seeing the strongest push back against overtourism, how does the local air travel industry respond to this issue?

• Is there a role for the industry to work with local residents to ensure tourism is more sustainable and in harmony with local conditions?

• How do airlines move to rapidly meet demand for alternative markets that overtourism can produce?