Recorded at CAPA Global LCC Summit, 1-2 Mar 2018

Leveraging Digital Solutions To Deliver A Personalised Customer Experience

As price becomes only one of the decisive factors for customers when choosing an airline, airlines must look to differentiate their product and deliver a smooth passenger experience end to end. How are LCCs using technology and working with other players in the travel ecosystem to deliver on these expectations?

  • What are the challenges of personalisation?
  • How do you convert real time insights into an opportunity to personalise the traveller experience?
  • How much data should be shared with ecosystem partners to aid the personalisation experience?
  • Can LCCs really differentiate? What on board services and ancillaries do they offer to delight customers and avoid commoditisation?
  • How are LCCs (and airports) helping to facilitate the smooth transfer of self connecting passengers on-airport?

Moderator: Airline Passenger Experience Association (APEX), CEO, Joe Leader

  • Air Black Box, Group Head of Product, Timothy O'Neil-Dunne
  • Amazon Web Services, Managing Director, Nick Walton
  • HK Express, Commercial Director, Jonathan Hutt
  • Uriel Aviation Holdings, Vice Chairman, Andrew Cowen

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