iCoupon, Director of International Sales, Viktoriya Soubra at the CAPA Airline Leader Summit - Airlines in Transition 2024

Transcript

Viktoriya Soubra:iCoupon is a digital vouchering solution. What we do is we help airlines to digitize their meal vouchers as well as many other processes that today are very manual. So if we're talking about meal vouchers today, where during the delay the airline has to provide with in line with EU 261, some food for the passengers while they're waiting for their flight to depart again, they will have to queue up, collect a piece of paper, go to the retailer, have to redeem that paper with the retailer, get their food. Retailer will then have to collect all the papers in the box, store it, send it back to the airline. They will have to reconcile it and only then pay the retailer for the services. With this manual process, there's a lot of fraud, there is a lot of losses both for the airline and the retailer, and extremely inconvenient situations for the passenger. iCoupon digitizes the whole process. What we do is we add a meal value onto the passenger's boarding card QR code or barcode. So as a passenger, they have nothing to do whatsoever because the boarding card will already be in their hand. As an airline, they don't even need to integrate with iCoupon, which means they can save in resources, the very expensive IT resources for any kind of integration. They can start using iCoupon technology immediately. Our integration happened with the retailers. We work with over 2,500 partners globally. iCoupon was launched in 2015 with Ryanair in just 9 airports. Today we have presence in over 43 countries. Right. iCoupon works and services airlines globally in over 220 airports. We work with over 160 airlines right now. Our partners love us, they trust us, and they will always recommend across their groups, across their alliances. Our reputation precedes ourselves. We're very lucky to be working with airlines that always recommend iCoupon services. across the globe. Our growth has been tremendous. We are entering North American market this month with Air Canada, and that will double iCoupon presence globally. iCoupon have been in the market for 8 years now, and the technology is really smart. It adds value of the voucher to the passenger boarding card, what they already have. It is groundbreaking. while very simple. And as more airlines are realizing how simple the technology and how useful it is, more people are— more customers are joining iCoupon network. What future holds is absolutely— iCoupon always tries to disrupt ourselves. We look out for all of the new technologies that are on the market, making sure that we always listen to our airline customers. We're always present, we're We're always trying to support and find and understand what other ways can we do, what other ways we can digitize the existing manual processes that airlines currently have to invest a lot of resources and disrupt the passengers while doing that. Most of the time the airlines come to us, which is a wonderful place to be as a sales director for a company because they are familiar with the product, they want to find out how quickly we can integrate with them. A lot of conversations happening about the integration, even though iCoupon does not need to integrate with the airline technology, having the API integration makes the whole process fully automated. And currently we're building integration with C-Mac, with 15 Below, with Plan3. These are our partners that we've been working with for many years now. As a result, through these integrations, the airline can automate iCoupon fully without having to invest further resources into integrating directly with us. Amadeus and Sabre are another partners of ours. They always recommend iCoupon to their airlines. So the question is usually how quickly can airlines start using iCoupon and how quickly can iCoupon expand within the network of the airline.

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