Hybridisation – are all airlines going to meet in the middle

The increasing commodisation and segmentation of air travel is seeing the once sharp differentiation between full-service airlines and low cost carriers become increasingly blurred. As the industry grapples with growing costs, slowing business travel and new premium travel demand, is it inevitable that all airlines and their models are going to converge around a hybrid model? 

• Can airlines embrace low-cost thinking while still offering a distinct premium product and experience? 

• What models are emerging as the most successful in the post-pandemic period?