How to complete the recovery of Asia Pacific international travel?

The impartial recovery of international travel was the main theme of Asia Pacific regional travel in 2023. While the region closed the gap to others in 2023, there is still significant ground to cover in 2024. In particular, the recovery of international travel both to and from China will be a crucial factor for Asia Pacific airlines.

• How soon can international travel return to pre-pandemic norms?

• What has changed in terms of passenger preferences for the Chinese traveller?